Big Data Analytics is an analytics software solution for business users and analysts looking for an easy, fast way to access, blend, explore and analyze data quickly without depending on IT or data experts.
Advanced analytics helps businesses understand their customers, markets, and business operations as well as managing IT budgets effectively, leveraging expert resources as needed.
Big Data Analytics combines an analytical columnar database that easily integrates disparate data sources, with built-in statistical techniques for profiling, mapping, clustering, forecasting, creating decision trees, classification and association rules, doing regressions, and correlations. Users can get a 360-degree view of their business, explore billions of records in seconds and apply advanced and predictive analytics techniques all in a drag-and- drop experience, with no complex data modeling or coding required.
Working in an easy-to- use visual environment, business users can upload their own data, clean and enrich it, blending data from disparate sources. They can then apply pre-coded algorithms and analytical techniques to gain insights from massive data sets on the fly.
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